Ways of delivering content
Content comes back to your ideal audience. Knowing who they are, where they hang out and how their day runs.
For example, I work with a lot of stressed parents. As a behaviour and sleep consultant, most of my client based are struggling, busy and have kids running around so videos don’t work particularly well as they don’t have time to listen to them whereas the slides or tiles I do are very popular. I give 1 short tip on a lovely designed visually appealing tile and then I type out the longer version of the tip below it, meaning parents can get quick information to implement and can read up more when they have time.